Search engines like Google want to give these people the most relevant answer to their search so that they get the best user experience and find exactly what they are looking for.
Search Engine Optimisation (SEO) is not PPC (AdWords). In fact it’s the practice of optimising your website in certain ways to make sure your website is the most relevant and gives the best user experience for what your customers are searching for. As a result search engines will allow your website to move organically up the rankings. This is significantly different from PPC managment (AdWords, Bing etc).
Essentially SEO is a two-sided coin. One side of the coin is knowing your audience and understanding what people are searching for online, the solutions they are looking for, the words they are using, and the type of content they want to find.
The other side of the coin is delivering it in a way that search engines can understand it all and deem it relevant enough to put it on page one of their search results. The result of an SEO campaign is an increase in the visibility of your website on search engines like Google and Bing. This is achieved using many different methods such as:
As the number of daily searches on Google rises past 3.5 billion, the fight for exposure has never been more difficult. The higher your website’s ranks on Google and other search engines, the more people will click, which will lead to more sales! With over a decade in the industry, we have the experience, knowledge and industry expertise to make sure you maximise your website’s potential of ranking well and being the website the search engine’s choose as the most relevant.
In order to get started, we offer a digital health check to see the current health of your SEO. This is done by data analysis which is needed to analyse how your website currently performs.
Or call us today